The company began to expand in new frontiers of the toy industry. In 1971 LEGO did start to target women with the arrival of furniture pieces and dollhouses; in 1974 this introduced it is first individual figures, called Minifigures; and in 1979 this expanded in to space with sets presenting astronaut minifigures, https://lego-x.com/2020/08/05/why-play-with-lego rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of charms elements aimed toward young girls. This era also saw the creation of a managing structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen signing up for the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1970s also saw the introduction of a process that allowed customers to pick out certain bricks they needed to purchase and create their own models, rather than buy pre-made packages; this is popular with adults, as well as kids. In the same decade, Profano branched out into old territory with the Castle topic, and in 1980 the company added their first coach sets to its collection.
In 1989 Lego created the Pirate idea, and with it a number of pirate delivers, wilderness islands and treasure. The company also enhanced its array of facial expressions, adding beards, eye sections and lipstick in addition to the regular two eye and smile. Some mature Lego enthusiasts resented these types of changes, choosing the more simple faces of earlier models.
As Profano expanded right into a huge international corporation, completely to find ways to meet the requires of their big name clients like Concentrate on, Wal-Mart and Toys ‘R’ Us, which will demanded larger selections and faster delivery times. Maintain with these needs, the company began to reduce total production coming back new products by making more make use of computerized assemblage systems.